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Kashif

Field Notes

Practical, evidence-based notes on how search engines and AI assistants read small-business websites.

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Your Instagram page is not a website

Assistants and search engines may not be able to read an Instagram profile. If that profile is your only address on the web, they may have little to work with when someone asks.

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What a score of 47 actually means

The sample café in our example report scores 47 out of 100. Here is how to read the gauge, and the one thing to do about it.