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Field Notes

What a score of 47 actually means

Kashif team Published Updated

47 out of 100 is the score of the sample café in our example report. We use it here only to show how to read the gauge: it is not an average of real sites, and we do not claim it is what any site gets. The dial calls the 40 to 69 band "fair"; that is the name of the band, not a statistic about other sites.

How to read the gauge

The dial has three bands, and each one is a sentence, not a grade:

  • Below 40 — "weak." Machines are struggling with the basics: pages they cannot read, missing titles, no way to tell what the business is or where.
  • 40 to 69 — "fair." The site works for humans. The machine-facing layer — titles, descriptions, structured data, speed, trust signals — is patchy. The next check shows whether a fix was picked up.
  • 70 and above — "strong." Search engines and assistants can find, read, and verify the site. Staying here is maintenance, not heroics.

One more honest detail: a quick check draws its arc dashed, a full audit draws it solid. They are different depths of measurement, so we never mix them in one trend line — a dashed 52 and a solid 52 are not the same fact.

Why 47 is not "half failing"

The score is not a percentage of perfection. It is where the checks put a site on the gauge, measured on a date. In our sample, 47 means some gaps, listed finding by finding: a robots.txt file that tells AI assistants not to read the menu page, images with no description, pages with no short description for Google, a slow home page on a phone and a phone number that cannot be tapped. None of that is a redesign.

The fix, this week

Open your report and look only at the top card under "What to fix first." No report yet? Run the free scan on your site first. Every finding names the check, the value we measured, and the date we measured it — so you can hand it to whoever maintains your site with no interpretation needed. Do the top card, ignore the rest, and re-check in two weeks. Checking again after one fix teaches you more about your website than any article — including this one.