Website audit tools for small businesses in 2027, compared

We make Kashif. Here is how it compares, including where others are better. There is no ranking and no winner: the right tool depends on your site, budget and language.

Rival facts come from each vendor's own page, read on 11 November 2026. Some showed euros where you may see dollars; check before you pay.

What we compared

Price and free tier; AI-crawler and agent checks; Arabic interface and report; plain-language fixes; pages read; backlinks and rank tracking; a connector (MCP server) for AI assistants.

On AI checks: Google says optimising for its AI features is "still SEO" and that Google Search ignores AI text files such as llms.txt (Google's guide).

The tools, one by one

Kashif

Suits one small-business site that wants a short fix list in Arabic or English. Price: one full audit of your first site free; the paid plans and the free trial are on the pricing page.

Strengths: checks AI-crawler rules in robots.txt, llms.txt and agent readiness (a WebMCP actions file, named form fields, stable layout), and whether customers can reach you by WhatsApp, a tap-to-call number or a form. Arabic interface; report download in Arabic or English on Pro and Premium; some fix steps for Salla, Zid, WordPress, Wix, Shopify and Squarespace. It has an MCP server (how to connect). Limits: reads up to 8 pages and runs no JavaScript, so text added by scripts may be missed. No backlinks, rank tracking or keyword volumes. It does not ask AI assistants about you.

Semrush

Suits marketers and agencies who want keyword, backlink, rank and AI-answer data together. Price: free plan, no card; SEO plan €112.52 a month billed annually or €134 monthly (prices); AI Visibility Toolkit $99 a month per domain (help page).

Strengths: Site Audit reads up to 20,000 pages per audit on Pro (help page) and flags robots.txt rules that block AI crawlers (help page); the toolkit tracks prompts in ChatGPT and Google AI Mode; official MCP server on some paid plans. Limits: costly for one small site; without a paid SEO plan, Site Audit stops at 100 pages a month (help page); its language menu (14 languages) has no Arabic.

Ahrefs, including Ahrefs Free

Suits backlink and keyword work at scale; its free tier suits owners who can verify their site. Price: Ahrefs Free (formerly Ahrefs Webmaster Tools); Starter €27 a month, limits not listed; Lite €119 a month; monthly or annual billing not stated (pricing).

Strengths: the free Site Audit gives 5,000 crawl credits a month per project across 170+ issues (help article), with fix instructions, and shows who links to your verified site; paid plans open any site and add rank tracking, and from Lite, AI prompt tracking and an MCP server. Limits: you must verify the site; the interface has 15 languages, none Arabic (help article).

Screaming Frog SEO Spider

Suits someone comfortable with a desktop crawler and raw data. Price: free up to 500 URLs; licence €245 a year (pricing).

Strengths: crawls whole sites, on paid limited only by your computer's memory; can crawl as an AI crawler and send prompts to OpenAI, Gemini, Anthropic or Ollama during a crawl (product page); flags over 300 issues with guidance on how to fix them (issues list); MCP server on the paid licence. Limits: a desktop program you install and run yourself; no backlink, rank or keyword-volume data of its own; we found no Arabic interface.

Seobility

Suits small businesses, freelancers and agencies, by its own pages. Price: free Basic plan (1 project, 100 pages per crawl, 3 AI prompts); Premium €59.90 a month or €575.04 a year, plus VAT; 14-day trial (pricing).

Strengths: Premium crawls 25,000 pages; backlink and ranking monitoring; AI visibility tracking in beta (ChatGPT, Gemini, Google AI Overviews and AI Mode, depending on plan); the free checker gives a prioritised task list; MCP in beta on paid plans. Limits: site in English, German and Spanish, no Arabic found; we could not confirm AI-crawler or llms.txt checks.

SE Ranking

Suits agencies and in-house teams; it sells an Agency Pack. Price: no permanent free plan stated; 14-day trial, no card; Core €109 a month, or €87.20 a month billed annually (plans).

Strengths: Core audits 250,000 pages a month, with "How to fix" advice on issues, and tracks 25 AI prompts a day across five engines; local rank tracking, backlinks, official MCP server. Limits: no Arabic version of its site that we could find; high for one small site.

HubSpot AI Search Grader

Suits a quick first look. Price: free, by its own page.

Strengths: a one-time score out of 100 for how ChatGPT, Perplexity and Gemini describe a brand, in under two minutes, no account (a short form opens the full report). Limits: a one-off snapshot, not a crawl; no robots.txt or llms.txt check stated; no Arabic in its language selector.

seoaraby (سيو عربي)

Suits stores, clinics and small offices in the Gulf, by its own page. Price: free audit of 12 pages with no account, 25 with a free account; Growth 180 dirhams (AED) a month, about $49 at the fixed exchange rate (pricing).

Strengths: Arabic interface and per-issue Arabic diagnosis, free; fixes by priority; checks AI-crawler access in robots.txt and structured data; Google Search Console data on a free account; Growth reads 250 pages. It matches Kashif on Arabic and AI-crawler checks and reads more pages for free. Limits: its pricing page says real AI-answer visibility is "temporarily unavailable on all plans"; we could not confirm llms.txt checks, Arabic PDF reports or a connector.

Website Auditor (Claude connector)

Suits someone who already works inside Claude. Price: $10 a month, needed to audit your own site, per its listing in Claude's connector directory; the 7-day trial needs a payment method; a free anonymous audit on website-auditor.io.

Strengths: audits the site (SEO, security headers, broken links, performance) and asks ChatGPT, Perplexity, Claude and Gemini about it, with competitor comparisons. Its price is close to Kashif Pro's, and it does what Kashif does not. Limits: it lives inside Claude; no Arabic found.

Lighthouse (free, in Chrome)

Suits anyone with Chrome. Price: free. Strengths: its experimental Agentic Browsing category checks llms.txt, WebMCP tools, the names and labels agents rely on, and layout shift (Chrome docs), the same family as Kashif's agent checks. Limits: needs Chrome 150 or later, gives a pass ratio rather than a score, is "experimental and based on proposed standards", and its results are written for developers.

Which one fits you

• An agency, or many sites: Semrush, Ahrefs, SE Ranking or Seobility. Do not pick Kashif for this.
• A large site: Screaming Frog, or a paid plan from Semrush, Ahrefs, Seobility or SE Ranking. Kashif reads 8 pages.
• A small shop with one site: Kashif's free audit, with Lighthouse beside it.
• An Arabic site: Kashif or seoaraby. Try both free; keep the one you understand.
• A tight budget: Lighthouse, Ahrefs Free, Screaming Frog's free version, Seobility Basic, and the free audits of seoaraby and Kashif.
• You want to know what assistants answer about your business: Website Auditor or HubSpot's AI Search Grader. Not Kashif.

No tool here can promise a ranking or an AI mention, and nor can we. To see what Google and AI assistants can read on your site, run the free scan.